Lifecycle Marketing Chapter Lead - Auckland - 59839 - Spark

General information

Location

Auckland

Expertise

Brand & Marketing

Job Level

Management

Employment Type

Permanent full-time

Close Date

30-Apr-2025

Ref #

59839

Description & Requirements

Spark NZ

As New Zealand's largest telecommunications and digital services company, Spark’s purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.

About the Role:

We are seeking a seasoned Lifecycle Marketing Chapter Lead to drive end-to-end customer journey marketing, with a focus on optimising the experience from activation to advocacy. This role requires a strategic, commercially-driven leader who can integrate marketing efforts across multiple channels and collaborate cross-functionally to improve customer experiences while driving business outcomes.

Day to day you will be involved in:

Strategic Leadership: Develop and execute a comprehensive lifecycle marketing strategy that addresses activation, onboarding, retention, and advocacy as interconnected parts of the customer journey.
Customer Journey Mapping: Utilise frameworks and tools to effectively map and optimise the customer journey, identifying key friction points and opportunities for growth.
Cross-Channel Integration: Design and implement cohesive, omnichannel marketing campaigns that deliver consistent, high-quality experiences across all touchpoints.
Data-Driven Decision Making: Leverage customer insights and analytics to personalise experiences, optimize marketing efforts, and drive continuous improvement across the entire lifecycle.
Commercial Acumen: Align lifecycle marketing strategies with broader commercial objectives to improve revenue, profitability, and customer satisfaction.
Leadership & Collaboration: Partner effectively with teams across product, sales, customer experience, and other relevant functions to enhance marketing outcomes and drive cross-functional success.
Mentorship & Development: Guide and develop marketing talent within the lifecycle marketing chapter, fostering a culture of growth, innovation, and high performance.

What experience you'll bring?

Proven experience in lifecycle marketing, with a strong background in retention marketing.
Demonstrated ability to map and optimise customer journeys across activation, onboarding, retention, and advocacy.
Expertise in designing and executing cross-channel marketing strategies that enhance customer experiences and commercial outcomes.
Strong analytical skills with the ability to use data to drive decisions and deliver personalized marketing experiences.
Commercial acumen, with a track record of aligning marketing efforts with revenue and profitability goals.
Exceptional leadership and collaboration skills, with experience working cross-functionally to drive strategic marketing initiatives.
Excellent communication and storytelling skills, with the ability to articulate complex strategies clearly and compellingly.

WHY CHOOSE US:

Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai

At Spark, we are constantly looking for ways to build a more inclusive culture.  Our vision is for diversity and inclusion to be “how things are done at Spark”, embedded into our day-to-day activities, standards, and business practices.  We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.

Sustainability: Toitū

Sustainability is a key focus for us.  We are dedicated to supporting Aotearoa New Zealand’s recovery and economic transformation.  The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.

Benefits: Awhina

Our people matter and we make sure we look after them. As a valued employee of Spark, we’ve got our people covered with a range of leading benefits including:

Wellbeing - Comprehensive medical insurance, life and income protection.  Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme.

Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible.

Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.

Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products.

Spark Share scheme – periodically we offer the opportunity to buy into our share scheme.

Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).

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