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Spark New Zealand - B2B Marketer

As New Zealand's largest telecommunications and digital services company, Spark's purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses. 

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand. 

The Role

As a B2B Marketer, you'll combine strategic thinking with hands-on execution to develop data-driven marketing campaigns that drive measurable business growth.

As a channel marketing specialist, you’ll be the communication bridge between technical product teams, sales professionals, and diverse customer segments, translating complex telecommunications and digital services solutions into clear, persuasive messaging that drives awareness, consideration, conversion and advocacy.

Key Responsibilities:

• Lead the development and execution of integrated B2B marketing campaigns across multiple channels and touchpoints
• Craft sophisticated communications strategies that engage C-suite executives throughout complex buying cycles
• Create compelling executive-level content including website copy, case studies, thought leadership pieces, and personalised communications
• Plan and deliver high-impact events, industry tradeshows, and executive webinars that drive meaningful engagement
• Build and manage relationships with senior internal and external stakeholders, aligning expectations and priorities
• Measure campaign performance against ROI targets and continuously optimise through data-driven analysis and testing
• Identify emerging enterprise customer needs through data insights and market intelligence
• Serve as brand guardian, ensuring consistent messaging and visual identity across all enterprise communications.

What You Need - Essential Experience:

• 7+ years of marketing experience with expertise across the complete marketing mix
• Advanced communication skills including copywriting, presentation abilities, and experience adapting messaging for different audiences (technical buyers, C-suite executives, end users)
• Multi-channel marketing expertise including traditional above-the-line campaigns (TV, radio, print, outdoor), digital marketing (social media, search, display advertising, email), and other media channels
• B2B content development, with ability to create compelling narratives around complex products/services
• Digital-first, data-driven approach with strong analytical and commercial acumen
• Strong stakeholder management skills
• Growth mindset with curiosity for continuous learning
• Passion for technology with genuine interest in telecommunications or digital services  
• Experience with Salesforce and Marketo desirable
• Previous experience in service industry, B2B technology environment, or telecommunications is preferred

WHY CHOOSE US: 

Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai 

At Spark, we are constantly looking for ways to build a more inclusive culture.  Our vision is for diversity and inclusion to be "how things are done at Spark", embedded into our day-to-day activities, standards, and business practices.  We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability. 

Sustainability: Toitū

Sustainability is a key focus for us.  We are dedicated to supporting Aotearoa New Zealand's recovery and economic transformation.  The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion. 

Benefits: Awhina 

Our people matter and we make sure we look after them. As a valued employee of Spark, we've got our people covered with a range of leading benefits including: 

• Wellbeing - Comprehensive medical insurance, life and income protection.  Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme. 
• Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day working from home or remotely, there is also some flexibility in start and finish times.
• Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.
• Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products. 
• Spark Share scheme – periodically we offer the opportunity to buy into our share scheme. 
• Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).