Chapter Lead - Digital Optimisation - Auckland - 63436 - Spark

General information

Location

Auckland

Expertise

Brand & Marketing, Data Analytics

Job Level

Experienced

Employment Type

Permanent full-time

Close Date

30-Mar-2026

Ref #

63436

Description & Requirements

Spark NZ

As New Zealand's largest telecommunications and digital services company, Spark's purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.

About the Role:

We're seeking an exceptional Chapter Lead to establish and elevate our Digital Optimisation practice as a strategic driver of business growth. In this pivotal leadership role, you'll shape the future of our digital experiences whilst building and inspiring a high-performing team of optimisation specialists. You'll be the visionary force behind our data-driven transformation, translating our new customer experience vision into tangible commercial outcomes across web and mobile platforms.

As a strategic leader and technical expert, you'll bridge the gap between ambitious business goals and exceptional customer experiences, leveraging cutting-edge technology and innovative thinking to unlock unprecedented growth opportunities.

Day to day you will be involved in:

Interpret and champion our new customer experience vision, translating strategic objectives into actionable optimisation programmes that deliver measurable business impact
Define and evolve the organisation's digital optimisation framework, methodologies, and best practices
Own the strategic roadmap for driving online growth across web and app channels, identifying high-impact opportunities that balance customer value with commercial objectives
Build, lead, and inspire a diverse team of digital optimisation specialists, fostering an environment of excellence, innovation, and continuous learning

What experience you'll bring?

7-10 years of experience in digital analytics, optimisation, or related fields, with at least 3 years in leadership roles
Proven track record of developing and executing strategies that drive significant online growth and commercial success
Ability to see the big picture whilst maintaining attention to critical details
Visionary thinking about how emerging technologies and customer behaviours will shape the future of digital experiences

WHY CHOOSE US:

Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai

At Spark, we are constantly looking for ways to build a more inclusive culture.  Our vision is for diversity and inclusion to be "how things are done at Spark", embedded into our day-to-day activities, standards, and business practices.  We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.

Sustainability: Toitū

Sustainability is a key focus for us.  We are dedicated to supporting Aotearoa New Zealand's recovery and economic transformation.  The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.

Benefits: Awhina

Our people matter and we make sure we look after them. As a valued employee of Spark, we've got our people covered with a range of leading benefits including:

Wellbeing - Comprehensive medical insurance, life and income protection.  Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme.

Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible.

Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.

Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products.

Spark Share scheme – periodically we offer the opportunity to buy into our share scheme.

Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).

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