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Marketing Manager – Acquisition

Internal title: Acquisition Marketer

Reporting to: Chapter Lead – Acquisition Marketing

As New Zealand's largest telecommunications and digital services company, Spark’s purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses. 

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand. 

We’re looking for an Acquisition Marketing Manager for a 12-month fixed term contract to work in our Consumer & SME Marketing Tribe. The successful candidate will be confident running marketing projects autonomously and will bring high energy, creativity and commercial strength to our team. If you think you might be the perfect fit, please see below for details.

What the day to day looks like:

• End-to-end responsibility for acquisition marketing functions across a range of Spark’s products and portfolios (across consumer & SME) - including market orientation, research, strategy, proposition/offer development, campaign/project go-to-market and measurement.
• Develops, owns and executes ATL advertising campaigns, working closely with media and creative partners to deliver world class work that meets marketing and commercial objectives.
• Delivers work into paid, owned and earned media, keeping in-mind channel best practice.
• Uses market insights and competitive analysis to craft competitive propositions and offers that increase consideration and conversion.
• Responsible for managing budget, ensuring it’s spent in the most effective way possible.
• Works with globally-recognised, innovative brands and partners to deliver unique work in the NZ market.
• Maximises ROI by measuring and understanding the performance of marketing initiatives through experimentation and in-flight optimisation.
• Collaborates with a wide range of stakeholders to create impactful work, internally and externally.
• Uses AI to simplify repeatable tasks and finds ways to create efficiencies in marketing processes.
• Stays up to date with industry trends and best practice to ensure the team remains at the forefront of marketing innovation.

Who are we looking for?

Someone with…

• Bachelors degree in marketing/communications (or equivalent).
• 5+ years marketing experience (client-side or agency).
• Excellent stakeholder management and influencing skills.
• A customer-first approach to marketing.
• High degree of commercial acumen.
• Growth mindset and roll-up-the sleeves attitude.
• Strong understanding of digital platforms (media, web, data, AI).
• Strong understanding of marketing measurement techniques.
• Able to work with a high degree of autonomy.

Why choose us: 

Hybrid Ways of Working

For most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible. 

Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai 

At Spark, we are constantly looking for ways to build a more inclusive culture.  Our vision is for diversity and inclusion to be “how things are done at Spark”, embedded into our day-to-day activities, standards, and business practices.  We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability. 

Sustainability: Toitū  

Sustainability is a key focus for us.  We are dedicated to supporting Aotearoa New Zealand’s recovery and economic transformation.  The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion. 

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Please note that this is a 12-month fixed term contract. If you’re only available for a shorter period of time (~6 months), feel free to apply and let us know.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).