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As New Zealand's largest telecommunications and digital services company, Spark’s purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses. 

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand. 

We’re looking for a world-class Senior Acquisition Marketing Manager with a passion for customers, innovation, measurement and creativity. Sound like you? Read below to see if you’re the right fit.

What the day to day looks like:

• End-to-end responsibility for acquisition marketing functions across a range of Spark’s products and portfolios (across consumer & SME) - including market orientation, research, strategy, proposition development, campaign/project go-to-market and measurement.
• Works closely with internal specialist teams and external media, creative & measurement partners to develop and execute world class work that meets communications and commercial objectives.
• Translates the business’ wider strategic vision into a marketing plan with clear initiatives.
• Uses deep market insights and competitive analysis to craft differentiated propositions that enhance perceived value, increase consideration and conversion.
• Develops, owns and executes TTL marketing projects, with end to end budget management.
• Works with globally-recognised, innovative brands and partners to deliver unique work in the NZ market.
• Inputs into product pricing and distribution strategy, that aligns with our commercial objectives.
• Identifies and creates new market opportunities via partnership creation and development of new propositions.
• Maximises ROI by measuring and understanding the performance of marketing initiatives through econometrics, experimentation, in-flight optimisation and predictive forecasting.
• Collaborates with a wide range of stakeholders to create impactful work, internally and externally.
• Uses AI to simplify repeatable tasks and finds ways to create efficiencies in our marketing processes.
• Stays up to date with industry trends and best practice to ensure the team remains at the forefront of marketing innovation.
• Leads by example, providing mentorship and guidance that empowers others to excel and grow their expertise.

Who are we looking for?

Someone with…

• Excellent stakeholder management and influencing skills.
• Bachelors degree in marketing/communications (or equivalent).
• 8+ years marketing experience (enterprise experience preferred).
• Demonstrated high degree of commercial acumen.
• Growth mindset and roll-up-the sleeves attitude.
• Strong understanding of digital platforms (media, web, data, AI).
• Strong understanding of marketing measurement techniques.
• Experience managing external business relationships (agencies, media owners etc).
• Able to work with a high degree of autonomy.

Why choose us: 

Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai 

At Spark, we are constantly looking for ways to build a more inclusive culture.  Our vision is for diversity and inclusion to be “how things are done at Spark”, embedded into our day-to-day activities, standards, and business practices.  We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability. 

Sustainability: Toitū  

Sustainability is a key focus for us.  We are dedicated to supporting Aotearoa New Zealand’s recovery and economic transformation.  The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion. 

Benefits: Awhina 

 Our people matter and we make sure we look after them.  As a valued employee of Spark, we’ve got our people covered with a range of leading benefits including: 

• Wellbeing - Comprehensive medical insurance, life and income protection.  Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme. 

• Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible. 

• Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.  

• Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products. 

• Spark Share scheme – periodically we offer the opportunity to buy into our share scheme. 

• Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.  

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).